A Legend, Reimaged

In this latest project, the team at Forkright Films got a hold of a fresh new pair of sneakers from New Balance with the intent of creating something special. This concept advertisement was designed to highlight the features of the brand's latest running sneaker design while capturing the inspiration and tone of its new sleek, style-forward direction.

Our team embarked on this project with a vision to blend artistry and innovation, resulting in a commercial that not only highlights the exceptional features of the New Balance 990v6 but also tells a compelling story. The ad emphasizes the shoe’s superior craftsmanship, advanced cushioning technology, and unmatched durability, making it a perfect companion for both casual runners and serious athletes.

From the initial storyboard to the final cut, we utilized cutting-edge cinematography techniques and state-of-the-art equipment to ensure every detail was captured with precision.

We also paid close attention to post-production, employing meticulous editing and sound design to create a visually stunning and audibly captivating experience. The result is a powerful visual narrative that resonates with viewers and effectively communicates the brand's message of modernity, utility, and minimalism.